Categorizing Compassion: Breaking Down the Veterinary Pain Management Market Segment for Small vs. Large Animals
The veterinary market is broadly divided into two main categories: companion animals (dogs, cats, and small mammals) and large animals (livestock and horses). While both groups require effective pain management, the clinical objectives and economic drivers are vastly different. For companion animals, the goal is typically longevity and the maintenance of the human-animal bond. For livestock,...
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